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colored pencils showing Feature versus Benefit

Feature versus Benefit

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and has six sides, a graphite core and a rubber tip. Benefits might be that it’s easily seen in a drawer, it doesn’t […]

January 10, 2011 0 0 0