Ad-Spot-#1---AAW---March

BLOG

Demographic Business Development

Successful practices identify specific client groups and focus business development efforts there. But, being lawyers, we tend to classify clients according to their legal needs rather than by criteria that are far more relevant to clients: location, income, marital status and especially age. Generational change is real, so you should think about adjusting your business development efforts demographically.

Originally published March 21, 2011
Last updated October 19, 2019
0 0
envelope

Welcome to Attorney at Work!

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.