Your blog is worthless if it doesn’t engage your reader. That’s true whether you’re blogging to market, to educate or as a foray into public journaling. If you leave your reader cold after the first two sentences, you’re off their screen. (Are you still with me here?) Here are tips to help you combine substance with style and encourage readers to stay on your website, subscribe to your blog, refer you to friends and hire you when the need arises.
Originally published August 11, 2011
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