What do you say when people ask you what you do? And can you say it in a way that doesn’t alarm the ethics police? In this third installment in his marketing ethics series, Will Hornsby explains some of the stickier points of networking, meeting new people and explaining what you do. Is it, for example, okay to say you “specialize?” You’re […]
August 17, 2011 0 0 0Sign up for our free newsletter.