Business Development: Back to the Basics

Do it now—while the phones are quiet and your colleagues are off nursing their post-holiday blues. Lean back, put your feet up, stare into the distance and make a few—emphasis on few—plans for the coming year. Eliminate the extraneous and focus on the strictly pertinent. If business development has long been your bugbear, the start of 2012 is the perfect time to tackle some basics and get set for the coming months. Take time now to do it well, as Elizabeth Butcher advises, and this time next year you'll be dancing with that ol’ bugbear!

Originally published January 4, 2012
Last updated April 26, 2018
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