So many say “just do it” when discussing "new normal" pricing strategies in the legal market. The thinking is that you should just pick a number that meets a client’s value proposition and go with it. While the simplicity of this is compelling, however, covering some fundamentals before you "just do it" will pay off handsomely for both law firm and client alike. The effort doesn't need to be overly complicated, but it does need to focus on three things that truly matter.Originally published January 5, 2012
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