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SWOT Analysis: Assess Your Marketing Position

The start of a new year—along with pretty much any other date—is a good time to assess your marketing position and plan for the future. What's going well? What isn't? And how to distinguish critical information from the superfluous? One time-tested approach is to do a SWOT analysis—strengths, weaknesses, opportunities and threats. Here are the basics.

Originally published January 18, 2012
Last updated October 19, 2019
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