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Alphabet Soup: Create a List of Options Based on Target Audience

Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, you'd better figure it out. It's important.

Originally published February 14, 2012
Last updated October 16, 2018
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