The folks in the Mountain View studios of Google have been very busy of late, working out a number of new endeavors, including the launch of Google+, and the application of overarching revisions to the company’s privacy policy. The most significant development of all, though, has been the recent unveiling of a change to Google search protocol that incorporates items shared or posted by your Google connections into returned results. What does Google’s "Search Plus Your World" mean for lawyers, forced to the crossroads of search engine optimization and social networking? In part one of this post, I'll cover the need-to-knows of the new search protocol. In part two, I'll explain how lawyers can make the most of it.
Originally published March 20, 2012Sign up for our free newsletter.