March 30th approaches! For the uninitiated—or those who've ignored the alerts Facebook has been sending—that's the day all Facebook business pages will switch to the new Timeline format. And, like it or not, if your law practice has a Facebook page, you're going to have to figure out how to handle the changes. (If you don't have a business page, you need to figure out why not.) If you spend any time at all on Facebook, by now you're familiar with Timeline on personal Facebook pages. Actually, it's quite spiffy. You get to dress up your page with a “cover” image, and arrange and display what used to be your “wall” in a variety of ways—with a lot more flexibility. With Timeline on your business page, it's going to be much easier to look like a pro and have some control over your message.
Originally published March 22, 2012
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