Like most attorneys starting a new firm, I want to know the best way to build my reputation—and my client base—so I asked for some advice from Erika Napoletano and Ari Kaplan. Napoletano is Redhead Writing and author of the book, "The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You." Kaplan is an attorney and author who speaks frequently on the power of social media and marketing, with Ari Kaplan Advisors. Here’s what I asked and what they had to say.Originally published March 27, 2012
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