Stop right there! Before you take step one to create your law firm's new website, pause to figure out what it is you really want your website to do—and who you want it to attract. Define your intended visitors as narrowly as possible. Do you want to appeal to recently injured autoworkers, for example, or in-house counsel of global technology corporations? Those are two very different websites. Ready now? Here is a fistful of basic, but absolutely critical, things to keep in mind as you get started on your new website. ...Originally published April 18, 2012
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