Measuring Up on the InterWebs

I confess that writing a post about ways to measure social media performance took some thinking, mainly because I don’t put much stock in the typical metrics, like follower count. Getting people to follow you is easy. Getting people to engage requires effort. And with the proliferation of social networks, keeping track of who you are engaging, and where, is quite the challenge. Factor in blog comments and we’re off to the races. So how to keep track of it all? Simple answer: Tools. Duh. But what tools? Here are some Friday Five options ...

Originally published June 22, 2012 1 4