What Not to Talk About On Video

In his new book, Secrets of Lawyer Video Marketing in the Age of YouTube, trial lawyer Gerry Oginski lays out the dos and don'ts of creating effective videos for your law practice—the kind that compel viewers to actually call and hire you. In this excerpt, he explains why the most successful videos you make don't say a peep about the lawyer, or the law. It may seem counter-intuitive, at first ...

Originally published July 11, 2012
Last updated April 11, 2018
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