YouTube. The word evokes images of cute kittens, crazy stunts and viral video classics, like what happens when you mix Diet Coke and Mentos. It’s not where you would expect to find interesting and helpful videos on timely legal topics by some of the leading lawyers on the planet. Yet. In September, I was a panelist in a webinar focused on using video in the legal marketing mix, along with marketing innovators Adam Stock and Adam Severson. The webinar, sponsored by the Legal Marketing Association Social Media SIG, offered a primer on marketing videos for lawyers, and here are some key points.Originally published October 1, 2012
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