Your clients have been talking about you since well before Al ... I mean Sir Tim ... brought us the global tubes. But the Internet continues to change the way those conversations spread. Admittedly, the process that people use to choose toasters and hotels can be quite different from that which they use to hire lawyers. But while specific paths may vary, be it toaster, hotel or lawyer, people gather information. And much of that information gathering is done online.Originally published March 25, 2013
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