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Law Firm Marketing and the Power of Video

Last year I went to a reunion of sorts with a couple dozen former colleagues from my college newspaper. Itinerant profession that it is, journalism had scattered us across the country into a broad range of media industry jobs. Over the years I kept in touch with a few of my closer friends, and followed others’ bylines, but had lost touch with most of my former peers. A funny thing happened as these familiar faces gathered at our old post-deadline watering hole: I immediately struck up long conversations with a couple of reporters that I didn’t know particularly well. There were many closer friends and acquaintances in the room, but I found myself strangely at ease with these guys I hadn’t seen since I pulled up stakes for Chicago and my first legal magazine job in 1996. Then it struck me why that was: The power of video. ...READ MORE

Originally published May 2, 2013
Last updated April 13, 2018
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