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Does a Small Law Firm Need to Have a Brand?

Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in the courtroom. We’re wondering if our small law firm has to invest in a fancy “brand” […]

Originally published May 16, 2013
Last updated April 13, 2018
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