Four Client Intake Mistakes to Avoid

A lot of law firms spend good money to generate leads through marketing, advertising, promotions and networking, in both online or offline venues. But most of that money is lost because of inconsistent and unsystematic intake when a lead actually contacts the firm to express interest in its services. Lead intake is what you do when you’re in front of, on the phone or online with a lead or prospect—which, to be clear, includes, or should include, the act of qualifying and converting the prospect to a client. Unfortunately, too many lawyers get it wrong. Here are four common client intake mistakes—along with tips on how you can avoid making the same ones. Get it right and you'll succeed in converting more leads to clients. ... READ MORE

Originally published June 18, 2013 0 1