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Local Search Marketing Basics for Lawyers

Every attorney I talk with likes to reminisce on the glory days of local search marketing, when doing well in “local search” was as simple as a full-size phone book ad, a call-tracking number — and maybe a few refrigerator magnets. While the '90s were great, times have seriously changed. Today, local search marketing refers to the practice of gaining visibility for a business in a specific geographic area through search engines and online directories.

Originally published July 11, 2013
Last updated May 11, 2020
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