When I hear the phrase “red velvet rope,” I picture a Studio 54-esque scene with a line of people outside of a night club who are either on the VIP list or hoping they're hot enough to convince the bouncer to let them through. Many of us have left our night club days behind, but author Michael Port says we still need a red velvet rope. When opening a law practice, many lawyers believe they need to take every case that comes in the door. Port takes the opposite view and recommends turning away prospects who don’t fit the profile of your ideal client.
Originally published August 20, 2013
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