We always look forward to tips from Legal Marketing Technology Conference/West, the hot-ticket event presented by the Legal Marketing Association's Bay Area Chapter and the Bar Association of San Francisco. For this Friday Five, the BASF's Kerstin Firmin is sharing her notes from the 2013 conference, held this week in San Francisco. (Watch for some terrific content marketing tips from the BASF's Sayre Happich next week, too.) Technical and social skills don’t always go hand-in-hand. But in today’s marketplace, it is crucial to master (or hire) both. According to John Ray, Google's Industry Head - Legal, there are over 375 million legal-related online searches per month in the United States. Ray, who spoke Tuesday at the 2013 Legal Marketing Technology Conference/West, said you can be a brilliant attorney, but if potential clients can’t find you, you are losing out on business. At the same time, opportunities to interact socially are increasing. In addition to optimizing your firm's online presence, though, remember that your online and offline social skills are crucial to building trust. Here are a few tips from the conference. ... READ MORE
Originally published November 1, 2013
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