Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros for their favorite marketing tips to help crank up your business development engines for the coming year. See if you can find the parallels in this advice from Burkey Belser, Silvia Coulter, Bob Denney, Bob Durham, Ross Fishman, and Ann Lee Gibson, Mark Greene, Roberta Montafia, Merrilyn Astin Tarlton and Gerry Riskin ... READ MORE
Originally published December 27, 2013Sign up for our free newsletter.