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Best Online Marketing Advice: Be Authentic

This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along with his best advice on how to focus your online marketing. The following feature — and checklist — appeared in Attorney at Work's e-guide, Really Good Marketing Ideas. So, how did Gyi's predictions hold up? And were you able to follow his "year's best marketing advice"? It's never too late to start .... Happy New Year! When I think about the changes to social media and social networking in the past year, a variety of changes come to mind. And, sure, we could talk about how each of these changes might impact how you market your law practice. But in contemplating some of the “stuff you must know,” it seems to me the most important thing is still one of the most overlooked: Being authentic. Yeah, I know it’s not glamorous. It’s not the insider tip, trick or technical hack that you might have been hoping for. It’s not “How to Make It Rain with Social Media: The Complete Guide.” But if you’re a lawyer contemplating your marketing plan for the year ahead, it should permeate everything that you’re considering to market your practice. ... READ MORE

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