Don’t Make These Lead Intake Mistakes

A lot of lawyers spend good money to generate leads for new business through marketing, advertising, promotions and networking, in both online or offline venues. But much of that money is lost because of inconsistent and unsystematic intake when one of those leads actually contacts the firm to express interest. Lead intake is what you do when you’re in front of, on the phone or online with a lead or prospect—which, to be clear, includes, or should include, the act of qualifying and converting the prospect to a client. Unfortunately, way too many lawyers get it wrong. READ MORE

Originally published January 2, 2014 0 2