In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in terms of volume, search traffic reigns supreme. But not all search traffic will have value to your practice. You have to drive meaningful search traffic — the kind that leads to an intended business goal.
Originally published January 6, 2014
Sign up for our free newsletter.
