The goal of any blogger should be the same as any content creator — to provide value to readers in terms of information or entertainment. I can't emphasize enough the value of sharing original source material with your audience, as well as providing the back story or explaining why something is relevant to readers. Effective blogging isn’t just about sharing the “what” but also the “why.” And whenever possible, you should incorporate storytelling because readers remember stories better than lessons alone. ... READ MOREOriginally published February 13, 2014
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