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The Welcome Mat

Law Firm Telephone Etiquette

Once someone contacts your law firm, everything — from the receptionist’s demeanor to the conference room decor — can affect whether that person will sign on as a client. So does your practice project a welcoming image — or are you sending a different message to prospective clients? In this new series, Oklahoma attorney Noble McIntyre offers tips on rolling out the welcome mat. Until new clients sign on that dotted line, they are looking for reasons why your law firm is — or is not — the right fit. Some things you can't control (your location or area of expertise, for example). But why let the things you can control trip up your efforts to get new clients? In all situations, one thing is critical: You don’t waste clients’ time. That includes on the telephone. ... READ MORE

February 25, 2014 0 2 0