Is Super Bowl Advertising Worth It for a Law Firm?

Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully expensive. Is this kind of TV advertising generally successful? In this edition of "Ask the Experts from the Legal Marketing Association," we check in with law firm marketers Joe Calve, Tina Emerson and Ian Turvill. ... READ MORE

Originally published March 5, 2014 0 1