Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It's what people say about you behind your back. Essentially, it’s your reputation. As people have become more active on social media, though, the idea of a personal brand has expanded. Before social media, I suspect your reputation was largely based on what your professional peers thought of you in the workplace. Now, however, people share their activities and thoughts outside the workplace with pretty much everyone. This forces us to be more mindful about how our personal posts could affect our professional reputation. Recently, a law school asked me to speak about how to build a personal brand. ... READ MOREOriginally published April 9, 2014
Sign up for our free newsletter.