I've got good news and ... er, weird news. First the weird: Whether you like it or not, you have become a media outlet. If you don't believe me, think for a minute about all the stuff — pictures, posts, emails, videos, opinions, reviews — that you post to the Internet each day. Even if all you do is Facebook vacation photos, you are as much a source of "content" for your public as HBO, The Wall Street Journal, The New York Times and The Daily Beast.
Originally published May 2, 2014Sign up for our free newsletter.