Business Group Memberships: Should You Renew?

Ah, spring is in the air! The flowers are blooming, the birds are chirping and I have just received annual invoices from the two business organizations to which I belong. Between the two, I just paid about $500 for the opportunity to list my firm as a member organization and attend their events to shake hands and exchange cards with strangers. As a solo firm owner, about half of my job is networking. Like many lawyers, I’m constantly talking to people — in-person and virtually — in the hopes that I will be top-of-mind when they need legal advice. As I've said here before, networking is a process, not an event, and you have to keep showing up to build the relationships that will eventually turn into business. To renew or not renew? ... READ MORE

Originally published May 15, 2014 0 1