Here’s the reality of the digital age: YOU are your brand. Not just your work, not just your reputation, not just your resume. What you look like and how you present yourself online has become a critical piece of your image. Having the right headshot can go a long way in reinforcing it. Says branding expert Allyssa VandeLeest, President and Strategy Director of Chicago-based Prosper Public Relations, “The photo on your website or LinkedIn account may be the first glimpse a prospective client gets of you, so it is important that it is both professional and that it clearly conveys your personal brand.” ... READ THE REST
Originally published June 24, 2014Sign up for our free newsletter.