If your firm doesn't have vast experience in marketing, or in any of its parts, you have no way of knowing what to expect from your marketing efforts. Why shouldn't anyone expect a rush of clients, for example, from a single ad — unless you have been educated very specifically in what an ad can and can't do? Why shouldn’t a marketing campaign produce a rapid return of inquiries from a well-developed ad campaign? There are too many cases of law firm partners expecting that press releases will be printed verbatim, that interviews will be reported accurately, that a three-day sales training course will double the size of the clientele within weeks. ... READ THE RESTOriginally published July 9, 2014
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