Friday Five

Heads Up: All Headshots Are Not Created Equal

An earlier post talked about the importance of getting a professional headshot as a smart way to introduce yourself online and establish your brand. But do you know what potential clients are looking for in a photo? Leigh McMillan does. As vice president of marketing for Avvo, an online guide that offers legal advice and helps consumers research and find attorneys, her company recently investigated the top factors in how consumers choose an attorney. Research included results from a survey of 10,000 consumers along with focus groups and real-time observation of the choice process online. The top criteria? Responsiveness. When probed further, consumers overwhelmingly said “what the lawyer looks like” is wrapped up in this. “In fact,” says McMillan, “looks are more important than where they went to law school.” READ THE REST

Originally published July 11, 2014
Last updated April 13, 2018
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