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Five Ways to Make Speaking Engagements Pay Off

Let’s say you’ve been invited to speak at the annual meeting of a group of not-for-profits next month. Specifically, they want to know what, if anything, they should be worrying about relative to your specialty — say trademarks and brands. Easy-peasy. You do the research to get up to date on current developments, get a little help pulling together slides and then pin on that name tag and hit the podium with enthusiasm. This is your area of expertise. You could do this in your sleep, right? Then, when you step away from the podium, you file your notes, toss your name tag and feel grateful that's done so you can get back to the “real work.” Stop right there. It’s a huge waste to do the work to give a speech and just leave it at that. Here are five more things you can do that might just double or triple (even quintuple?) your speaking engagement's marketing impact. READ THE REST

Originally published September 19, 2014
Last updated October 1, 2018
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