Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s pretty easy to peg a value to a new flat-screen TV that costs $4,000. But it’s hard to estimate the value of a great memory born of an amazing experience. The same principle applies in marketing your practice.
Originally published September 30, 2014
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