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On Balance

You’re Not Hired! Rules of Non-Engagement (Letters)

When you speak to potential clients, your goal is to hear them say, “You’re hired!” — or words to that effect. Then out goes the engagement letter, in comes the retainer and off to work you go. Isn't that the point of a law practice, after all? Meet new clients, get retained, do the work, help your clients and make a living. But have you given much thought to the potential clients you meet who ultimately say, “You’re not hired”? These non-clients can come back and bite you if you’re not careful. Unfortunately, if we're not hired after the initial discussion with a potential client, most of us move on with our business and don't give them another thought. Before you move on next time, think about sending out a non-engagement letter. ... READ THE REST

October 20, 2014 0 0 0