Make Your Marketing More Persuasive

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet when it comes to marketing, many resort to indistinguishable promises or generalizations. They say they are “accessible,” “responsive,” “experienced” or, my personal favorite, “provide quality services in a cost-effective manner.”

Originally published November 17, 2014 0 0