Three Ways Podcasting Grew My Niche Practice

My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring entrepreneurs and others interested in franchising learn more about it. Sure, I thought it would benefit me as well. But I wasn’t 100 percent clear on how it would help my practice. I just knew it was an opportunity to try something different. The response and level of engagement I have received since launching has blown me away. To date, I have completed over 100 episodes, and Franchise Euphoria is a top-rated iTunes Podcast. It has been downloaded thousands of times and listened to in 82 countries and growing. Beyond the numbers, there are three significant ways that my podcasting has boosted my law practice.... READ THE REST

Originally published February 4, 2015 0 2