What lawyer doesn’t like getting a good referral? The potential client’s matter fits your practice, and he’s heard good things about you from the person who sent him over. So what are you doing now to get more of the referrals you want? You can build a steady stream of referral business — maybe not enough to abandon ads or stop worrying about your website, but enough to sustain and grow your practice. You’ll have to invest thought, time and energy into developing and implementing a plan, and it won’t happen overnight, but it is worth the effort. The first step in your plan is figuring out who is likely to send potential clients to you. Then, you’ll intentionally approach them about giving you referrals. ... READ THE REST
Originally published March 18, 2015Sign up for our free newsletter.