Lawyers are routinely told how necessary it is to maintain an active presence on Twitter. With good reason: With 284 million monthly active users (48.2 million of whom reside within the U.S.), it’s a safe bet your potential clients are there. More importantly, consumers are increasingly turning to social media channels when evaluating purchasing decisions — even legal services. Plus, clients control more of the purchasing journey than ever before — often, by the time they reach out and contact you, they’ve already decided to retain your services. Therefore, it’s become imperative that you remain top-of-mind by communicating, engaging, building trust and establishing relationships with the people who could someday become your clients. But on a platform where more than 500 million messages are sent every day and the average lifespan of a tweet hovers around 18 minutes before it disappears into a void of cat pictures and TV show spoilers forever, how do you make sure you’re getting return on your social media investment? ... READ THE REST
Originally published April 1, 2015
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