A common frustration among lawyers is that their networks are too low caliber to provide access to decision-makers. If you have a business development plan, it is probably too generic to give you a meaningful edge over the competition. You wish you had started planting the seeds of opportunity earlier — but as a new lawyer, you didn't have the expertise or network to make traditional marketing activities fruitful. It's a conundrum that can't be solved by attending more bar association events or cocktail mixers. Instead, try using these two strategies to upgrade your network and identify better business opportunities. ... READ THE REST
Originally published April 2, 2015
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