Even in the biggest cities, the legal community can be surprisingly small. Within a practice area everybody seems to know everybody else. Walk down your city’s legal Main Street or hang out at the courthouse, and you can’t seem to avoid the gossip. So how does that translate to money? Have you ever had a friend refuse to hire you because “Our organization has always used Ollie Oldtimer, and that is never going to change”? Yeah. Me, too. Sometimes keeping up with legal gossip can help you overcome that kind of objection.
Originally published April 30, 2015
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