Law Ruler April 2024


What You Need to Know to Get Clients Online

If your firm doesn’t acquire quality leads through the use of online marketing, pay-per-click advertising and SEO, you’re effectively handing cases to your web-savvy competitors. When consumers shop for a lawyer, they almost always start by searching online. This moment has been labeled by Google as the “ZMOT,” or “Zero Moment Of Truth.” More specifically, Google says ZMOT is “that precise moment when (a consumer) has a need, intent or question they want answered online.”

Originally published May 6, 2015
Last updated October 18, 2018
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