“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated from law school last spring and joined the firm a few months ago), that blogging looks like a fast, easy way to build a book of business. But that’s not the case. A lot of business owners — lawyers included — seem to think starting a blog is a quick-fix marketing plan. If you’re considering starting a blog, you have to think of it in terms of the long game. You’re not going to see results overnight. I started my own blog in 2010, and back then, I was happy if I had a double-digit readership each day. My readership has grown significantly since then ... ... READ THE REST
Originally published May 11, 2015
Sign up for our free newsletter.
