In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on or get strategic. To develop valuable, informative and entertaining content, you need a content strategy that leverages your firm’s collective brainpower and experience, while taking into account your resources, finite as they may be. As the old adage goes, it requires working smarter, not harder. ... READ THE REST
Originally published May 14, 2015
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