The failure of most social marketing stems from categorizing the platforms as distribution channels — or in the same light as television, radio and newspapers. They are not. These are conversation channels. A place for the transmission of experiences, feelings, values, dreams, failures, successes and opinions. To harness the power of social networks, and I don’t mean just hitting the “share” button on Facebook, you need to narrate the story of your practice. To succeed, you need to tell stories about people, not concepts or things. Stories that reflect the human experience. ... READ THE RESTOriginally published June 8, 2015
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