To get new clients, many lawyers still turn to media like the Yellow Pages, TV, radio and newspapers. Eventually, most discover these options are expensive, ineffective and frustrating. Some lawyers are experimenting with Google AdWords for better leads, finding it can be a cost-effective way to generate inquiries from quality prospects in a short time. And its return on investment can be significantly higher than traditional advertising avenues. Here’s how to create a smart Google AdWords campaign. ... READ THE REST
Originally published June 24, 2015Sign up for our free newsletter.