Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding of the platform’s tools. The second, more important factor is lack of understanding of its purpose. Many lawyers aspire for connections, with the “500+” designation considered a benchmark for success. But LinkedIn isn’t about building connections, it’s about building relationships. Don’t get me wrong — connections are important, but only as a means to an end. The “end” is creating meaningful, lasting relationships with your connections. And this requires more than simply extending and accepting invitations. As in all facets of life, the best way to build relationships is to give of oneself. You give your wisdom, and your connections give their time and attention. Over time, as you produce and share great content, you’ll be thought of as a resource, not a connection. So what’s the best way to expand your reach and your relationships on LinkedIn? Start posting articles using LinkedIn Pulse. ... READ THE RESTOriginally published July 3, 2015
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